- Marko Velbl
Brand strategistBusiness advisor &Entrepreneur.
Award-winning marketing and business strategist, shaping how brands stay relevant in a world driven by technology, changing behavior and constant disruption.
MEET MARKO VELBL
- ABOUT
It isn't about speaking to an audience. It is about understanding what makes them listen.
For more than 20 years, Marko Velbl has worked at the intersection of business leadership, strategy, and creative thinking.
His experience ranges from advising global corporations and scaling emerging startups to leading successful brand campaigns across multiple industries: from agriculture, over finance, to cyber security. He brings a cross-industry perspective to complex business challenges, helping leadership teams turn evolving opportunities and changing market dynamics into meaningful brand initiatives.
Through his work as an advisor and entrepreneur, Velbl has become a strong advocate for technology while staying grounded in the old principles that continue to work. As he likes to say: “I follow technology, but I study people.”
In a fast-changing brand environment, it is important to understand which technologies are distractions and which are disruptors.
- EXPERIENCE
Twenty years
across markets
and disciplines.
His portfolio spans Fortune 500 companies and high-growth ventures in agriculture, chemicals, FMCG, AI, cyber security, blockchain, finance, mobility, and digital innovation. The work covers strategic communication, brand identity, digital products, marketing campaigns, live events, and private executive briefings.
- RECOGNITION
Ideas measured by their impact.
Distinctions from leading industry awards for outstanding work.
Selected awards:
IPRA | Best Campaign in the Southern Europe
GWA | Best furtherance of UN Sustainable Development Goals
EVENTEX | Gala Event Category Winner
IPRA | Best Community Relations practice
IPRA | Best Social Media campaign
ESE | Best digital experience
AWD | Best product design
- APPROACH
Expertise shaped by experience.
Four disciplines Marko Velbl brings to every engagement, shaped by real work
with global brands and complex markets.
01
TECHNOLOGY
Brands operate in a fast-paced environment shaped by data, AI and constant technological progress. There’s no way around it. However, technology can’t build a brand. Alone. This dimension is about keeping the right course in a technology-led but client-centric world.
02
BEHAVIOUR
This dimension looks at human behaviour, expectations, culture, language, local-context, decision-making and identity — and how they evolve alongside technology and society.
03
DISRUPTION
This is the macro dimension: the forces that can reshape markets, societies and entire industries regardless of what individual businesses do.
Geopolitical shifts. Climate change. Energy. Economic instability. What risks and opportunities emerge from these shifts?
04
ESSENCE
Technology changes, behaviour evolves and the world shifts. Yet fundamental human desires, ambitions and motivations remain remarkably consistent. This dimension is about understanding those enduring truths — the essence beneath everything else.
- SPEAKING
Talks on relevance, creativity, and market outlooks.
Keynotes offering perspectives on business, technology, creativity , human behaviour and specific industry
outlooks.
Available formats:
01
THE RELEVANCE PROBLEM
More channels, more data, and faster production have made relevance harder to sustain. This talk examines how brands can build relevance, reputation and trust in an environment where audiences have more choice and less attention.
02
Rewiring creativity: When everything “works”, what wins?
When AI can make almost anything, making is no longer the advantage. As execution becomes abundant, creative thinking becomes the scarce resource: finding the meaningful idea that cuts through and makes people care.
03
Great brands are built on universal truths
Great ideas start with something surprisingly simple: a truth people recognize as their own. This keynote explores how universal human truths are always the foundation for successful strategies and ideas that resonate and endure far beyond the moment.
MARKET AND SECTOR PERSPECTIVES
Focused perspectives on specific markets and operating contexts.
04
Making brands visible in the age of zero-clicks
Search is no longer just sending people to websites. Instead, AI answer engines are giving people the answers directly - often without a single click. As zero-click search reshapes how people discover information, brands need to rethink what visibility means and how to earn it.
05
THE LAST MILE OF AGTECH ADOPTION
The problem in AgTech isn’t innovation. It’s adoption. This session examines how to bridge the gap between increasingly sophisticated agricultural technology and the people expected to use it.
06
The Product is not the Experience
A product can work perfectly and still fail. This keynote explores the space between product and perception - where strategy, creativity and experience turn technology into something people actually want.